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Mar162010

App Store now has 35,000 publishers

Posted on DateMar 16, 2010

Wondering how much would it cost to buy every one of the 168,747 Apps in the US App Store?$483,082.61

The pace of new publishers entering the App Store continues to accelerate, and today the total number of publishers selling Apps in the US App Store hit 35,008. Despite the flood of newcomers, the App Store is increasingly dominated by a handful of publishers that account for an enormous share of the total available Apps. This hyper-consolidation skews simple measurements that attempt to gauge trends in the App marketplace.

For example, the App Store hit a significant milestone earlier this month when "Books" eclipsed "Games" as the category with the most apps. This is a big deal because historically the App Store has been dominated by Games, and it seems simple to infer that App developers are creating more Book Apps. We looked at the data, however, and discovered that this trend has been driven almost entirely by a single publisher: Iceberg Reader.

Iceberg has created more Apps than any other publisher, and by an astonishingly wide margin. With over 8,700, Iceberg has twice as many Apps as Brighthouse Labs - who is in a distant second place. And since Iceberg Apps are all Books, we can credit this single publisher with swinging the proportion of Games vs Books. Furthermore, few people are buying what Iceberg is selling. Less than two dozen of their Apps are even in the top 400 most popular.

Price is likely the reason why so few of Iceberg's Books are popular. In addition to being the most prolific publisher, Iceberg is unusual in that its apps are expensive, at least by App Store standards. The average price of an Iceberg App is almost $14.50, compared to an average of only $2.86 for the App Store overall.

So if you were to drop almost half a million dollars to purchase all of the Apps, you'd be spending over $126,000 of that cash on Iceberg Reader.

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